the story

It was always exciting for us to not only create something but to share them with like-minded people as they appreciate your effort and craft. That was what we enjoyed when we started taking photos of delicate pieces of engineering, watches.

We found satisfaction in bringing out the nicest angles of our watches as every time we took a great shot, we somehow appreciate the watches we have more and this has somehow translated into a work of art.

It was in the middle of the COVID-19 pandemic as we spent more time at home honing our craft when we received an Instagram message from a watch brand based in Singapore asking us if we were willing to shoot the watches he was planning to launch on Kickstarter.

We took up the offer but we were worried as it was our first paid project with a schedule that we had to meet and we didn't really feel like we were good enough to do it but we went with it anyway.

Photography work and projects have always been associated with really expensive equipment in order to deliver the desired results and more often than not, the pricing of the service is correlated with the equipment you have.

One of our first worries was that our equipment wasn't up to standard for paid work as we started with a Panasonic Lumix G85, one 30mm F2.8 lens, some cheap light stands and a few entry-level softboxes but we wanted to take on this challenge and we knew it would take much longer.

Shoot photos that sell

As we went on with the project, we found out that we are not just shooting nice photos of these watches but we are essentially the salesman of the brand. Think of it as walking into a showroom and the salesman approaches you, first impression counts.

That's how we translated it into our craft. The first impression of the photos when people scroll through the catalogues of the watches matters. This shifted our mindset on how we can sell the watches, instead of taking photos.

This has naturally become one of our brand values, which is to help brands shoot photos that sell, we have to understand how we can pique the interest of someone, especially in this day and age where distractions are paramount.

Till today, we have worked with a number of watch microbrands and we are looking to venture into other types of photography such as jewellery and food.

In this blog, we will share our journey and perhaps feature some of the brands that we work with, documenting our work process and showcasing their watches. Thank you for reading this far, if you would like to work with us, you can reach out to us through our contact form.